TBWA Melbourne partnered with us for a two-month turnaround on a multi-location, Sanity driven website for Patties Food Group.

Consolidating three of their websites into one, highlighting their many well-known national and international brands under one roof. Our goal was to create a simple CMS driven build for the internal team to manage easily across regions and languages.

A scaleable and region sensitive architecture was required to ensure the website could handle the traffic and load from multiple countries of origin. We implemented a multi-region Vercel infrastructure to ensure the websites reliability, and region specific content targeting.

In collaboration with TCYK, we developed a vibrant and bold new website for HER in Melbourne, commissioned by HQ Group. The goal was a brave, and ostentatious online home that perfectly captures the essence of HER's unique atmosphere across multiple levels.

Inspired by Herbert Bayer's 1935 concept, 'Diagram of Extended Vision', drawing from this concept, the TCYK design team have immersed the viewer in the website, within a 360° field of multiple perspectives. The build itself presents an ethereal and abstract representation of the space. We've developed user interactive animatics, allowing the user to surround themselves in the space, while also easily getting an idea of today's plate and yesterday's pass.

TCYK's concept was a website that mimic'd both the buildings space, light and the distinct floors of each property under the 'Her' umbrella, the Bar, the Kitchen, the Rooftop and the Music Room.

Working closely with the designers, our technical lead developed an approach using GSAP and ThreeJS to give the sense of space using a 360° panorama that moves as you move across the site, and transitions as you move between "floors".

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Working with Canva Sydney to build a global representation of their social love.

Creating a large screen multi-touch interface for SIA global experiences

Signals, a technology platform developed to assess the sentiments of staff, clients, and stakeholders through SMS, Slack, WhatsApp and other channels. Achieved through a rapid-fire feedback loop facilitated via a users existing chat or social applications.

State Empire is the principal development team working with Signals across their entire technology strategy, from SMS, WhatsApp integrations to the Signals Machine Learning models and implementation.

Signals, a sophisticated technology solution designed to evaluate the sentiments of staff, clients, and stakeholders through various communication channels such as SMS, Slack, WhatsApp, with more integrations to come.

To ensure scalability and flexibility, we leverage AWS infrastructure, utilizing Infrastructure as Code (IaC) methodology, this allows us to rapidly iterate, make updates on the fly, and deploy the platform across multiple environments seamlessly and quickly. Disprupting the 'move fast and break things' adage to 'move fast make things' 😏

For the back-end architecture, we implemented a serverless Python REST API. This decision enabled us to optimize resource allocation and scalability while maintaining efficient performance at scale. Two instances dedicated to managing scheduling tasks, ensuring smooth operation and reliable execution of Signals' machine learning models and components.

Infinite Crawl-able Homepages

One request when building the architecture for the front-end CMS, was the ability to spin up landing pages for an "unknown" amount of serviceable industries and verticals. Creating individualised pages at speed, with a unique layout, colouring and content while still holding the core branding out front.

Similar to our own website, we developed a colour theme system for each page, and each content block. The themes can be spun up dynamically and colours associated keeping to AA requirements.

We deeply recognize the significance of prioritizing the end-user experience, ensuring their satisfaction and safeguarding their privacy for Signals was number one two and three in the brief. We've implemented robust measures to abstract and anonymize the responses received from users.

Our focus is on separating the individual's identity from their feedback, treating each response as a valuable data point rather than personal information. By abstracting the data from any identifying elements, we create an essentially invisible experience for the users, fostering a sense of security and encouraging open and honest feedback.

Our commitment to maintaining the anonymity of users not only respects their privacy but also promotes a more transparent and reliable sentiment analysis process, allowing organisations to gain valuable insights while respecting the confidentiality of their stakeholders.

By combining these technologies and components, we created Signals as a comprehensive solution that empowers organizations to gather valuable feedback and insights from their stakeholders in an efficient and user-friendly manner.

Signals launched successfully in May 2022, with some of Australia’s largest brands jumping on board pretty quickly, we continue to build new features for continuous iterations.

Cookers Oil, well known in the culinary sector, brought us in to streamline their existing payment solution, creating some custom middleware to help facilitate a far more hands-off functionality between their existing internal processes and a new payment gateway, ensuring efficiency, continuity, reliability, and scalability for their growing customer base.

We designed and implemented a comprehensive API architecture, tailored specifically for the Cookers team. The architecture is designed to listen continuously to internal systems, executing a series of critical functions to ultimately process payments accurately and securely.

The deployment of this automated payment system has simplified how Cookers manages all their online transactions, freeing manual labor and speeding up payments.

A micro newsletter platform built for artists to quickly slip into their fans inbox — the brief was; keep it slim, fast and nimble, and we need an MVP in ten days.

We worked with the design team at Pencilbooth to create their custom AWS Serverless infrastructure, building out their API endpoints alongside a scheduling platform for each newsletter's send behaviour.

With a 10 day turnaround from designs to initial deployment, we had our work cut out for us.

Over the past decade we have fostered a close relationship with the Jacky Winter Group, our previous collaborations provided us with an opportunity to push technological boundaries while moving quickly on the MVP.

Our first step involved identifying the primary objectives and the specific timeframe they aimed to meet. These became the building blocks for our infrastructure and development decisions; simple API endpoints, both public and private, an AWS infrastructure using Cloudformation deployment scripts to quickly control the AWS global architecture from a distance.

By 10 days we had a working MVP, with the ability to authenticate through to a Dashboard, spin up a curated Newsletter, manage Subscribers and ultimately send a newsletter using the scheduling service.

At our core, we value the power of collaboration, both internally within our team and externally with our clients. Given the tight timeframe, everyone on our team contributed their expertise, from generating ideas to crafting the end-user experience. We embraced an iterative approach, continuously refining our work as we progress, all while maintaining effective communication to ensure timely deployment.

The Jacky Winter 2021 build uses a custom artist management API, available to all the companies seperate properties, rendering to a static AWS S3 build. The build was a master class in breakpoints and asset management; firstly across two columns in desktop, then a single in tablet and mobile.

We've known Jeremy from the daze when we were both working in print medium, I was running Mess+Noise, Jeremy was part of Is Not Magazine (such a good idea, I was envious). Fast forward a decade and we're still in touch, working on his Jacky Winter website properties. And never a dull moment across each iteration of Jacky Winter, the attention to detail from the team, pixel perfect based on Retina's four pixels in one!!